We believe the simplest answer is “most adults,” because skin starts to lose firmness, hydration and elasticity by about age 30 and all of us are exposed to skin stressors. While women have traditionally spent more time, effort, and money taking care of their skin’s health and appearance compared with men, skin of all adults is challenged by many of the same types of stress (e.g., pollution, poor nutrition, aging). Qualia Skin was specifically formulated with these and other stresses in mind. During the development of Qualia Skin, adult women and men with a wide range in ages took the product.
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